EXPERIENCE OKTOBERFEST
IN TRUE ILLINOIS BIER STYLE!

The official Oktoberfest celebration in Germany may be cancelled this year. But we refuse to skip over this time-honored celebration… after all, if 2020 has taught us anything, it’s the unmistakable role a great beer plays in maintaining one’s sanity amid a global pandemic. 

​This month, join craft beer fans across the state for our first-ever Illinois Bier Oktoberfest celebration, inviting each of you to enjoy Illinois-brewed seasonal beer while showcasing your unique Oktoberfest style for a chance to win!

PROST!

From September 19 through October 4, purchase an Oktoberfest-style (or seasonal) beer at any Illinois craft brewery or taproom (dine-in, carryout or delivery). Then, snap a picture of you and your brew along with your most festive Oktoberfest garb*. Finally, post your pic to Facebook, Twitter or Instagram with the hashtag #IllinoisBier, making sure to tag the brewery and the Illinois Craft Brewers Guild.  

​*We’re flexible here…so if you misplace your lederhosen or can’t find your dirndl, you can still play along. Grab some suspenders, throw a feather in your cap, or pull your socks up just a few more inches. If you can convey some Oktoberfest spirit in your photo, you’re in!

THE CONTEST

At the culmination of Oktoberfest, a total of three (3) winners will be randomly selected to win a pair of branded Illinois Bier steins. To qualify, social media posts must include a seasonal craft beer brewed in Illinois, festive Oktoberfest gear or props, and must properly tag the brewery you visited as well as the Illinois Craft Brewers Guild (handles below) and #IllinoisBier. Winners will be announced on October 5. ​

FOLLOW ALONG

Facebook | @IllinoisCraftBrewersGuild
Twitter | @IllinoisBeer
Instagram | @ILCraftBeer
​Official Hashtag | #IllinoisBier